Since 1954, the Miss Roanoke Valley program has mentored hundreds of women and girls to achieve their dreams through the Miss Virginia and Miss America Opportunities.

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The Miss America Opportunity is one of the nation's leading achievement programs for young women and the world’s largest provider of scholarship assistance for young women. Miss America's values, Scholarship, Service, Style, and Success, are symbolized in the four-points of its crystal crown and are exemplified by the thousands of women who participate in local competitions every year.